[Costco] [Costco] Samsung 77″ S90H OLED – $2,998 (was $ 4,499.99)

I was shopping around for a 77 inch TV. Visited a BestBuy the other day and loved the matte screen on this TV compared to the C6H.

Costco and other retailers have the 77″ Samsung S90H down additional $500. Regular price on Samsung’s website shows $4,499.99. Listed as “Price Reduction from 11/13/26 to 12/03/26” so it spans Black Friday and Cyber Monday.

Two things that make this size specifically worth a look:

The 77″ uses an RGB Tandem panel, not the standard WOLED in the 55/65. Only the 48″ and 77″ get it. RTINGS reviewed the 77″ separately for this reason and said the tandem panel “significantly improves its overall performance… it delivers a better overall experience than the other sizes.” It’s the same panel as the LG C6H and G6.

It has the matte Glare Free coating, which until this year was flagship-only. Per RTINGS it’s “the only OLED on the market with a matte screen coating” outside the S95F/S95H. If you’ve got pot lights or windows facing the screen this is the differentiator, and unlike the older QD-OLED matte sets, “since it uses a WOLED panel, blacks aren’t nearly as raised in a bright room as they were on previous QD-OLED versions.”

Price comparison:

Samsung.ca: $3,499.99 — currently out of stock on the 77″
Best Buy: LG 77″ C6H at $2,999.99 (same panel, glossy)

Costco extras: 2-year warranty (extends Samsung’s 1-year), 90-day return window, Room of Choice delivery included, 30-day price adjustment if it drops before Dec 13.

Caveats, because they’re real:

No Dolby Vision and no DTS. Samsung doesn’t support either. Matters if you run disc media or a DTS-only soundbar over eARC.
The LG C6H has better processing and is brighter with real content, so it’s arguably the better pick if you watch a lot of low-quality streaming or your room is already dark.
Online only, ships in 4–10 business days.
EHF and HST on top.

Not sure if this goes lower on the 27th, but Costco committing a three-week window suggests this might be the number. 77″ OLEDs sold out early last year.

Statistics: Posted by dannutd — Nov 13th, 2026 3:30 pm

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